Adenike Macaulay has succeeded Robin Sohdi as Lufthansa Group General Manager (GM) Sales Nigeria & Equatorial Guinea.
Being the first female and Nigerian to take this position, Macaulay will be responsible for all the commercial and sales activities of the Lufthansa Group Airlines in Nigeria and Equatorial Guinea.
In her acceptance remark, she said
“I look forward to a co-operative relationship with our trade partners and continuing the good work of my predecessor in serving our esteemed passengers.”
What you need to know about Adenike Macaulay
Macaulay started her career at Lufthansa in 2009 as a business analyst for West Africa responsible for regional results analysis, market and ad-hoc reporting, competitor monitoring, and sales planning.
In 2010, Macaulay took over leadership of the team as Regional Marketing Manager, directing marketing activities as well as business analysis, pricing and sales support across seven regions in West & Central Africa.
Five years later, Macaulay assumed the position of Senior Manager, Customer, Products and Marketing for Sub-Sahara Africa, directing customer relations, product management and marketing activities across Sub-Sahara Africa.
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In 2017, she became the Head of Sales, Products and Programs, where she was responsible for the development and optimisation of sales products, B2B incentive programs, sales promotions and sales service processes, across the Sub-Sahara Africa region.
Deutsche Lufthansa AG, commonly known as Lufthansa, is the largest German airline and, when combined with its subsidiaries, also the largest airline in Europe both in terms of fleet size and passengers carried during 2017.
Besides its own services, and owning subsidiary passenger airlines – Austrian Airlines, Swiss International Air Lines, Brussels Airlines, and Eurowings including Germanwings (referred to in English by Lufthansa as its Passenger Airline Group) – Deutsche Lufthansa AG owns several aviation-related companies, such as Lufthansa Technik as part of the Lufthansa Group. In total, the group has over 600 aircraft, making it one of the largest airline fleets in the world.