Jumia aims for bigger share in flight booking

E commerce operator Jumia has announced a partnership with travel technology firm Amadeus. Under the terms of the deal, Amadeus will provide a mobile booking platform. Jumia, which began offering flight booking services in 2017, has seen over 400% growth in the last one year.

Data from the Nigerian Bureau of Statistics shows 3.6 million passengers travelled to and from Nigerian airports in 2017, a 4.89% increase year on year.


The marketplace will provide analytical information that flight ticket providers can use to identify new opportunities, routes and help them tailor make packages for their flight target customers.

For Amadeus, the move gives it an opportunity to grow its share of Africa’s market. Q2 2018 results show Middle East and Africa (MEA) had the least growth growth in air booking at 2%.

Jumia, formerly known as Africa Internet Group (AIG), is a group of classifieds websites and applications created in 2012. Started in Lagos, the company has since expanded to several African countries. Jumia is one of the largest online retail stores in Nigeria with over 1.5 million subscribers.

The company currently has a staff strength of over 1000 employees. In addition to its popular consumer goods store, the Jumia family also comprises other sites including Jumia Foods. Shareholders include, MTN, AXA and Goldman Sachs.

Amadeus, founded in 1987 is a travel technology firm based In Madrid, Spain. Results for the half year ended June 2018, show the company made revenue of € 2 billion and a profit of € 1.3 billion. The stock closed at € 80.02, down 1.77% on Friday’s trading session at the Bolsa de Madrid.

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