As far as you are an active Instagram user, you would have consciously or unconsciously come across the name ‘Bro Segun also spelt Brah Segun’ which is regularly littered around the popular pages of the picture and video-uploading platform.
Ifeanyi Nwakaudu aka Brah Segun Lasisi Elenu became so prominent in the Nigerian social media space that the Vice President of Nigeria, Professor Yemi Osinbajo once spoke about him during a symposium at the beginning of this year. The number one ranter in Nigeria as he is fondly referred to, who has over 1.2 million followers on Instagram was used to buttress the VP’s point on the quality of human resources in Nigeria. In less than a year, Lasisi who mostly drops one-minute comedy skits on Instagram lamenting about one issue or the other starting with the popular phrase “Sum Just Happen Right Now” attained stardom in less than a year. He has become a major brand influencer with top commercial brands dealing with him. But this story isn’t entirely about Lasisi Elenu, it’s about a certain young man directly unconnected with Lasisi who is benefiting immensely from his fame. That is one handsome, soft spoken, stylish and classy young man identified as Ifeanyi Nwakaudu who is impersonating a fictitious character steadily mentioned by Lasisi in his comedy skits and that is ‘Bro Segun Abereowo’. He is Lasisi’s church member and number one irritant as heard in the dramatic rants. Before now, Ifeanyi struggled with about 1,000 or thereabout followers on Instagram. Immediately he spotted Lasisi, he took advantage of the personality of Bro Segun. The University of Nigeria Nsukka graduate of English Language and History edited his bio to align with Lasisi and fun-seeking social media users started following him in droves. He calls himself a “professional troublemaker” and a “certified food taster”.“In the past, I used to struggle to get the attention of ladies on Instagram but of late, I don’t sweat it. They contact me first because of the Bro Segun identity” Bro Segun boldly told a Tori News correspondent during an interview organized around FESTAC Town in Lagos State. “I have also made good cash from doing advertisements for some small businesses via my page. I also get paid to attend high-profile social events and also create awareness about them via my page. Aside this, I’m also building a platform through which work place issues can be discussed and resolved and people have been participating” he continued.